James Pennebaker
-
The Campaign for Your Vote: Just Add Brand Power
After months of being bombarded by pollsters, campaign ads and the most outlandish sound bites on repeat, the moment will come for you to finally cast your ballot. Whom will you choose? “The presidency is the one office that represents the American people: all their wishes, dreams, desires, hopes, fears and everything else,” says history…
-
Forever Shakespeare: The Making of an Icon
Editor’s note: As the 400th anniversary of William Shakespeare’s death approaches, five UT Austin scholars share how they celebrate his work and his ultimate staying power. In 10 years, people won’t care about Kim Kardashian’s face-contouring regimen or that she had 35 million Twitter followers. But William Shakespeare? Four centuries after his death he’s still…
-
Little Words Can Mean A Lot
The smallest, most forgettable words in admissions essays — such as the, a, to, I and they — can tell us in advance how students will perform in college, according to a new study at UT Austin that included computerized text analysis of 50,000 admissions essays written by prospective college students. How a student uses small words, the study revealed, is related…
-
Liberal Arts Offers Online Distance Education Courses
The University of Texas at Austin College of Liberal Arts is launching an innovative online distance education program that provides transferable lower division college credit in the social sciences, humanities and foreign languages. Leveraging custom web technologies and high-definition video production designed by Liberal Arts Instructional Technology Services, the college is offering online classes in…
-
Psych 301: A live, interactive online course now open to the public
Psychology professors James Pennebaker and Sam Gosling are offering their online Psychology 301 course to growing numbers of students here and abroad. Unlike the free online classes commonly known as MOOCs (massive open online courses), Psychology 301 is live, fully interactive and offered for credit to registered UT students as well as to potentially thousands…
